La Primavera Premium Cycle Show Saturday 12th March Cirencester Bikes Film Food
La PrimaveraPremium Cycle ShowSaturday 12th MarchCirencester BikesFilmFood


Our aim is to showcase some of the world's premium road bicycles, components and clothing and to bring something different to the road bike market. Where possible we love to work with brands who combine skills and craftsmanship gained from years in the cycle industry with modern technologies and manufacturing techniques to procude high performance works of art.


The following brands and manufacturers will be exhibiting at the show with experts from each of the brands available for questions and advice.

Each Legend frame is made to measure and 100% hand built in Italy. Founder and master frame builder Marco Bertoletti works with a wide variety of frame materials including carbon, titanium, steel and aluminium. Every part of the frame designe can be tuned to individual requirements from stiffness and handling to paintwork and graphics. Each frame is fitted, designed and built for the individual rider making each Legend a true one off masterpiece. Test bikes will be available on the day should you wish to try a bike.

Founded in 1992, Nevi specialise in the production of both off the peg and made to measure hand made Titanium frames.  A wide variety of styles are available from road race machines, mountain bikes and even electric "e-bikes". Frames are hand built to order in Bergamo, Northern Italy. Complete bikes can be supplied to any specification to suit your exact requirements. Test bikes will be available on the day.

Kuota offer high performance carbon road bikes to suit a wide range of riders from beginner to professional athlete. Their unique approach offers a custom build experience to all customers regardless of budget. Whether you're looking for your first "serious" road bike or a race winning dream machine, Kuota have a bike to suit. Each Kuota bicycle is sized and built with choice of stem length, crank length, gearing to add the indivdual touch of a custom build at attainable price points. Test Bikes available on the day of the show.

Boardman Elite bikes represent cutting edge British design. Using the latest engineering techniques combined with years of experience gained from Tour de France stage wins and time spent heading British Cycling's "Secret Squirrel" club, Chris Boardman and his team have developed a truly unique range of bikes suitable for riders of all abilities. The 2016 Boardman Elite range include custom paint options for the first time allowing riders to add their own unique touch to their finished bike. The show will highlight the award winning Elite range. Test Bikes available on the day of the show.

Van Nicholas are a titanium bike specialist custom building a wide range of bicycles to suit any riding discipline. True to their Dutch heritage, Van Nicholas are passionate about cycling and modern bicycle design. Each Van Nicholas combines the beauty of titanium with innovative design and classic looks resulting affordable bikes ready for a lifetime of riding. Test Bikes will be made available on the day of the show.

Put simply, German manufacturer Lightweight produce the best road wheels available. Extremely low weight, unparalleled responsiveness and shock absorbing comfort. No other wheels on the market even come close. Chosen by numerous pro riders including Fabian Cancellara and Tony Martin (despite having to break sponsorship agreements to ride them!). Each Lightweight wheel is hand built in Germany to order. How good are they? CONTACT US to book a test ride and find out for yourself.

Bristol based brand Engineered Bicycles offer a unique range of discipline-specific frames providing a starting point for a bespoke bicycle, which can then be tailored to your needs. If you desire something that simply does not fit within the usual catered disciplines, through their custom Engineered Special Projects service, they are able to work together to let your imagination run wild and build the hand made, bespoke bike of your dreams. Anything from a titanium sportive machine to a steel super commuter, the possibilities are virtually endless.Each Engineered bicycle is unique.

Like no other brand, Campagnolo represent the history, craftsmanship and pure passion of the Italian cycling. From their outset, Campagnolo have introduced revolutionary innovations to cycling whilst maintaining the attention to detail and craftsmanship that has made their componentry legendary. Every major cycling event has been won on a Campagnolo equipped bike. See their very latest components at the show.

Shimano are constantly striving to produce highly functional, light weight, high performance cycling components. Shimano innovations over the years have included indexed shifting, dual control "STI" levers, dual pivot braking and electronic Di2 shifting.

Reynolds Cycling are solely focused on making the lightest, and fastest wheels available. Thier dedicated research and development team is headed by carbon fiber pioneer and former pro triathlete Paul Lew. Reynolds produce a wide range of carbon wheels to suit all riders. CONTACT US to book a test ride during the show or on our Sunday morning ride.

Fi'zi:k saddles, components and shoes are hand made in Pozzoleone, northern Italy. By working with riders and racers of all disciplines, the in house design team at Fi'zi:k leave no stone unturned when it comes to producing highest quality, high performance products befitting of anysuper bike! Custom coloured saddles now available to match your dream machine!

Selle Italia are the world's most historic saddle brand having been hand making saddles from their production facility near Milan for almost one hundred and twenty years. True innovators in the cycling world, their introduction of the "Flite" model in 1990 revolutionised the world of high performance bicycle saddles. Learn about their unique "I.D Match" fitting system and try a range of saddles for size.

Cycle Cols and Classics Cycle Cols and Classics offers holidays and tours for amateurs riding the routes of the Spring Classics and the iconic climbs of the Tour De France. Take on the Tour of Flanders, the cobbles of Paris-Roubaix, the unique challenge of the Mur de Huy or the climbs of Liege-Bastogne-Liege. Experience all your favorite one-day classics in one trip to make sure you make the most of your valuable holiday time. Stay in the same hotels as used by World Tour teams and with dinner guests from the pro-peloton you can relax in between rides in the knowledge that all you have to worry about is the right balance between rest and recuperation and over indulgence in Belgian beer and chocolate.

Created by professional rider Yanto Barker, Le Col clothing is made at their dedicated production facility in Italy. Yanto's expertise and obsession with technical details creates beautiful performance kit that rewards any rider who shares his love and dedication to the sport.

X-Bionic pride themselves on offering cycling clothing of the highest quality using a truly innovative production process. Each garment is woven, resulting in a fine and precisely designed 3D structure to the material surface. The structure can be used to control movement of perspiration and ventilation like no other material. 

Zeitgeist Images was created by Mark Fairhurst in 2012, inspired by Bradley Wiggins' Tour de France Victory. Producing classic style cycling artwork, he has an international client base. Mark has produced work for Chris Froome's 'The Climb' and has recently had the top selling "P" is for Peloton published by Bloomsbury featuring an intro written by Sir 'Dave' Brailsford. His work was also used by Sky television for their "Challenge in the Dales" TdF programme.

Phew are a small business run by a cycling obsessed family near Bristol in the United Kingdom. Their aim is to produce high quality, affordable cycle accessories that are both practical, stylish and hard wearing. Great products, by cyclists, for cyclists.

Kask produce high performance, lightweight cycling helmets. Suppliers of race helmets to Team Sky, Kask helmets are renowned for both aerodynamic performance, low weight and superbly comfortable fit. Try one for size and find out why Kask helmets are the go-to choice for serious road cyclists.

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